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07/26/2010 - 13:47
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Author:
Munky 
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August 2010 COTM VOTING
August - Any Hyundai - NO Holds Barred!!
No Limitations on modifications, make, or model
Voting will continue till the 31st with a blind poll. The winner of said month will then need to provide a minimum of 25 pictures and video if applicable, a complete modification list, mailing address, fill out complete questioner, fill out small blog about vehicle with in 48 hours of winning the month in question. If this doesn't happen or no communication what so ever, your nomination will be revoked and moved to the runner up; above rules will apply to the runner up.
Full thread with poll: http://www.crookedh.com/forum/showthread.php?t=9316
Good luck to all entrants!
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07/05/2010 - 21:30
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Author:
hammondfra
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Hyundai will launch a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots will be joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramps up in July and runs through the end of August.
“Hyundai ‘Uncensored’ was born out of the insight that consumers are most influenced by other consumers, so we captured totally organic conversations from people inside our cars and packaged them into an integrated campaign,” said Chris Perry, vice president of marketing, Hyundai Motor America.
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06/18/2010 - 13:51
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Author:
Munky
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The Hyundai Equus Story
by John Krafcik
The Genesis of a Premium Model
The story of Equus begins with its platform-mate, the Hyundai Genesis. When I joined Hyundai in early 2004, the company had already begun the planning for this bold product — a rear-wheel-drive, premium sport sedan designed to take on the BMW 5 Series, Lexus GS and Mercedes-Benz E-Class. We ended up spending a much longer than usual amount of time in the product development process with Genesis.
Why? Well, we had a lot to learn, for one thing. Engineering a premium rear-wheel-drive platform brings a unique set of technical challenges compared to the front-wheel-drive platforms we'd grown quite capable of developing.
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